Reduce, Reuse, Transition.

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Same stinkeye face to the YPG!

Aujourd'hui, I was supposed to work at Job 68 as a private social media consultant.  Instead, I spent the majority of my day giving interviews after the publication of an impressive article on Yellow Page Mountain on page A3 of one of Canada's national newspapers, The Globe and Mail.

Here is my first radio interview of the day on The John Gormley Show from Saskatchewan:

My message to everyone reading tonight: if you don't use the Yellow Pages, please take 5 minutes and OPT-OUT and JOIN OUR FACEBOOK PAGE.

I will post a lengthy reflection on YellowPageMountain.com as soon as I have processed all the public feedback from the press articles and the original YouTube video.  

Judging by the comments, I think many people are angrier about something greater than losing the Yellow Pages.  I think many people are frightened by the irreversible way in which the Internet has altered our personal and professional lives.  I feel that the tension I am witnessing is a sign that we have transitioned into the digital era.  Old mediums, such as the Yellow Pages, have become unnecessary, and the adoption of new technological skills and tools is now required to access key information in our society.

Do you feel the same way?

IN OTHER JOBS:

Unless Oprah calls, tomorrow I will be winterizing a house for Job 70 in the late afternoon.  I will be bringing my video camera and my booty shorts tool belt  Internet connection casual clothes to complete the necessary chores.

Yours in sustainable development,

Aimee